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Free tools / Page checkers

External Link Analyzer

List a page's outbound links by domain with anchor text, nofollow, sponsored and ugc values and unsafe target=_blank.

Analyze a page's external links

Every link that leaves the site, with its rel values and target attribute. Click a domain to filter the list.

(01) About this tool

What the External Link Analyzer does

Outbound links are part of a page's reputation. Linking to a good source helps readers and tells search engines what company the page keeps; linking to a dead, spammy or paid site without saying so does the opposite. Google asks that paid placements carry rel="sponsored", that comments and forum posts carry rel="ugc", and that anything you do not vouch for carries rel="nofollow". Browsers add their own rule: a link that opens in a new tab should carry rel="noopener" so the opened page cannot reach back into yours.

This analyzer fetches a page and lists every link that leaves the site. For each one you see the domain, the anchor text, the rel values present, whether it opens in a new tab and whether that tab is opened safely, and whether the URL still uses plain http. A second table counts links per domain, which is the quickest way to notice that a footer links to a template vendor on every page, or that a guest post carries a dozen links to one site.

Use it on any page that accepts outside content, on affiliate and review pages where sponsored attributes are required, and on old articles where once-reputable sources may have changed hands. Pair it with the Broken Links Checker to find the links that no longer resolve.

(02) How to use

Step by step

  1. 01Enter the page URL and click Analyze.
  2. 02Read the findings: unsafe new-tab links, http links and the count of followed external links.
  3. 03Check the domain table for sites that receive many links from the page and decide whether each deserves them.
  4. 04Scan the links table for affiliate or paid links that lack rel="sponsored".
  5. 05Add the missing rel values in your CMS and re-run to confirm.
(03) FAQ

Common questions

All three tell Google not to pass endorsement through the link. Sponsored is for paid or affiliate links, ugc for links added by users in comments or forums, and nofollow for anything else you do not want to vouch for. Google treats them as hints rather than directives, but using the right one is still expected and the sponsored attribute is required for paid links.

Without it the opened page receives a window.opener reference and, in older browsers, can navigate your tab to a phishing page. Modern browsers imply noopener for _blank links, but adding it explicitly protects visitors on older browsers and costs nothing. rel="noreferrer" does the same and also hides the referrer.

Reasonable links to relevant, trustworthy pages do not; they are a normal part of a well-researched page. What hurts is linking to low-quality or penalised sites, selling followed links, or carrying hundreds of links in a template so that every page on the site leaks. The domain counts make that last case easy to spot.

Yes. Only www.example.com and example.com are treated as the same site. A link from example.com to shop.example.com appears in the external list because, to a crawler, it is a different host, even though it is yours.

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