Bounce Rate Calculator
Calculate bounce rate from sessions and single-page visits, or from GA4 engaged sessions, and compare with typical ranges.
Bounce rate
Runs in your browser. Classic mode is Universal Analytics; GA4 derives bounce rate from engaged sessions.
- Bounced sessions
- —
- Typical range
- 60% to 85%Blog / content site
- Reading
- —
Typical ranges by site type
| Site type | Bounce rate |
|---|---|
| Blog / content site | 60% – 85% |
| News / media | 55% – 75% |
| E-commerce | 20% – 45% |
| B2B / SaaS | 25% – 55% |
| Lead generation | 30% – 55% |
| Landing page (single action) | 60% – 90% |
| Service / local business | 40% – 60% |
| Portal / dictionary / reference | 65% – 90% |
Typical ranges, approximate, for classic single-page bounce rate. GA4 figures run lower. A page built for one action is supposed to bounce.
What the Bounce Rate Calculator does
Bounce rate is the share of visits that end without the visitor doing anything else: they land, look, and leave. In Universal Analytics it was single-page sessions divided by all sessions. In GA4 the definition changed: a session counts as engaged if it lasts longer than ten seconds, has a conversion event or has two or more page views, and bounce rate is simply the share of sessions that were not engaged, that is, 100 minus the engagement rate. The two numbers can be very different for the same site, which is why reports from before and after the switch are not comparable.
This calculator handles both. In classic mode enter total sessions and the single-page sessions and get the bounce rate. In GA4 mode enter total sessions and engaged sessions and the tool returns the engagement rate and the bounce rate that GA4 derives from it. Either way you can compare the result with the typical ranges by type of site, from blogs and news sites where a high bounce is normal because readers get what they came for, to e-commerce and SaaS where it signals a problem.
The ranges are labelled as typical rather than targets: a landing page built for a single action is supposed to have a high bounce rate, and a page that ranks for a question people answer in one glance will too. Everything is calculated in your browser.
Step by step
- 01Pick the mode that matches your analytics: classic single-page bounces, or GA4 engaged sessions.
- 02Enter the total sessions for the period and either the single-page sessions or the engaged sessions.
- 03Read the bounce rate (and in GA4 mode the engagement rate) and the number of sessions each represents.
- 04Compare with the typical range for your type of site to decide whether the page needs attention.
Common questions
For most content sites 40 to 60 percent is ordinary and 70 percent or more is common on blogs and dictionaries. E-commerce sites usually sit between 20 and 45 percent and SaaS or B2B sites around 25 to 55 percent. Anything under 20 percent is more often a tracking fault, such as the tag firing twice, than a sign of exceptional engagement.
Because GA4 counts a session as engaged after ten seconds even if the visitor views only one page. A reader who spends two minutes on a single article was a bounce in Universal Analytics and is an engaged session in GA4. Most sites saw bounce rate fall by 20 to 40 points at the switch without any change in behaviour.
No. Google cannot see your analytics data and has said bounce rate is not used in ranking. It is still a useful diagnostic for pages whose purpose is to lead somewhere: a product page or a service page with an 80 percent bounce is leaking visitors.
It is not shown by default. In Reports, open a report, click Customize report, add the Bounce rate metric and save. It also appears in Explorations as a metric. The engagement rate is shown in the standard Acquisition reports and bounce rate is always 100 minus that figure.
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